Valerie Allen is Founder and CEO of VAPR Public Relations and Expert Connection PR. She is a media relations and communications strategist with more than twenty years of entertainment, lifestyle and health & wellness public relations and branding experience. She is considered one of the most trusted names within the public relations industry and was recently awarded TOP Branding Firms in Los Angeles by Expertise.
She has coveted credentials such as a Bachelor of Science degree from Ithaca College Park School of Communications in New York, a Master’s degree in Journalism from Temple University’s Klein College in Philadelphia and is the two-time recipient of the prestigious George Foster Peabody Broadcasting Award. She has lectured graduate students at the Marshall School of Business at the University of Southern California.
Before opening her own firm, Valerie held senior level positions at public relations powerhouses Burson-Marsteller and Rogers & Cowan. She was also a senior account executive at Davidson & Choy Publicity and garnered television publicity experience at 20th Century Fox Television.
Valerie’s first client was radio personality and TV Host, Dr. Drew Pinsky. In addition to helping Dr. Drew launch DrDrew.com and the hit Celebrity Rehab franchise on Vh1, she played an integral role in his overall success and helped elevate his brand to the professional and trusted name he is today. She has also worked with many celebrity clients over the years Adam Carolla, Bobby Brown, Loni Love, Mackenzie Phillips, Jason Whaler, Burt Kreisher, Griffin Gluck, Amiyah Scott, Billie Lee, Shaun King; Musicians Ricky Hil, KSI, Curb Records and Smooch Records; Experts like legal analyist Alison Triessl (Access Hollywood) top music attorney Dina LaPolt; Authors like Kenny Lindner, James Van Praagh and Judith Krantz; Top Rehab Facilities like Hazeldon- Betty Ford, A Better Life Recovery and Pasadena Recovery Center, as well as branks like Mangria, The Optimist Daily, Kyolic, Germ Block, Regenix Hair Care, and more. She is also well know for handling crisis PR for high profile legal cases such as the Donald Sterling trial, The Monica Burgos murder case, and the Lois Goodman Coffee Cup Murder case.
She has managed the reputations of celebrity clients, planned and executed many national New York Times best-selling author book tours, high profile Hollywood events, launched campaigns for television shows, and more.
Her vast connections with top tier media span all segments of the press. She has booked clients on every major morning show including The Today Show and Good Morning America, talk shows like Dr. Oz, Ellen and Oprah, and late night shows like Jimmy Kimmel Live and the Tonight Show.
Valerie is the Co-President of Families with Children From China, Southern California (FCC-SoCal) an all-volunteer organization that provides educational, cultural and peer support programs and services for adoptive parents, children and youth. Valerie is also a media advisor to The Power to Decide, a national campaign dedicated to providing trusted information on sexual health and contraceptive methods so young people can make informed decisions.
She lives in Calabasas with her husband and daughter and in her limited spare time enjoys travel, beaches, books, movies and cooking.