Melissa Goldberg – Digital Marketing Executive & General Manager of Total Assault

Melissa Goldberg is the General Manager and Digital Marketing Executive of Total Assault, a digital marketing company providing catered and specialized marketing services to a roster of massive stars including Dolly Parton, Zac Brown Band, Kenny G, George Strait, American Horror Story Franchise and many others.

Melissa Goldberg is an experienced marketing executive with 15 years of music and entertainment industry experience and a breadth of knowledge spanning across public relations, social media and digital advertising. Known for her creative-thinking and unique strategy, she has overseen countless digital marketing campaigns for celebrities, national brands and major political campaigns.

In 2016, Melissa lead Total Assault’s expansion to Nashville and opened their second office while continuing to oversee the Los Angeles team and client base. Prior to Total Assault, Melissa worked in the A&R department at Interscope Records and worked with both The All-American Rejects and Wolfmother initiatives.

Melissa’s expertise has been featured in Adweek and she has presented at The University of Maryland, The University of California at Riverside, as well as participated in New York University’s mentor program. Melissa is also an active member of the Country Music Association.

Melissa is a proud graduate of University of Michigan, where she played Division I Water Polo, earned 3 Big Ten titles and an NCAA Final Four berth. That team foundation is carried through her career and she is excited to, in the words of Jimmy Eat World, “play [her] little part in something big.”

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